Practice What You Preach!_2013

in process..

Kala Rang_2013

“Kala Rang” or “The Black”, explores another side of the same colorist coin. While white represents purity, black is the antithesis, the opposite of that– the impure, the dirty and the unholy. In this work, I reveal the hypocrisy behind the Western idealization of mud baths, where the simple practice of cleansing the body with mud, a common practice in third world countries/South Asia, is transformed into an exotic ritual for the rich to indulge in, The orientalist lens has manifested the concept of mud baths as a luxurious indulgence costing upwards of thousand pounds that again purifies and cleanses you. The disgust towards the darker color mysteriously vanishes in front of this exotic oriental ritual, as they go on to engulf their body with dark mud. An everyday act of necessity turns into a spectacle to perform and experience “for a lifetime”, an act that can be purchased monetarily. 

Through my performance I try to reclaim the act of rubbing mud on your body to cleanse it. As I rub the dark mud over my brown skin, covering it in a layer of black, clad in traditional Indian jewelry, donning some bangles and an anklet, I retrieve this exotic ritual back to my ancient cultural space. Once the illusion of the spectacle breaks and the hypocrisy is unveiled, the shallowness of the luxury mud-baths is exposed, and the act exits the purview of the West.

Abhishek_2013

I bathe in my blood, 

All the way to my hood,

I bathe into the mirror, 

That reflects my color,

I bathe to myself

I bathe to my soul,

I bathe to have my purest whole,

 I bathe with the dirt,

 I bathe in my thirst,

I bathe to reveal my purest color.

Abhishek is the ancient Hindu practice of pouring water over the sacred image of God to honour him and to attain his blessings. It is also an opportunity for devotees to pray to God, asking him to cleanse one’s soul. As an artist, I seek to forge a dialogue with the spectator via my works, open the spectator to his/her own self. Here, in this photo- performance work, “Abhishek” I bath with enamel paint instead to get the whitest-purest colour to my skin. A way to get my soul pure to the core and white on the surface to be accepted by the society. By this act I question the plasticity within the norms of our society. Questioning the usage of bleach everyday to get the purest colour, to get the right partner, to get the right job, to get recognised or most importantly to be loved by this society.

This work represents, ‘the act of honouring oneself might hurt one in the end’.

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Voices over Noises_2014